Branding Agency London – 3 Colours Rule is a creative brand design agency based in London. We provide bespoke creative branding, marketing & business consultancy, brand experience and graphic design. We work with SMEs and large corporations to help them achieve their business goals. From your brief to the launch, we help you build distinctive, effective and creative branding solutions to stand out from your competition. Contact 3 Colours Rule, your creative agency in London for a complimentary brand review or bespoke quote. In this article, we provide advice on how to effectively do your SEO.
Building a new website is a tedious work. Most companies or entrepreneurs forget to take into consideration their SEO strategy when designing their website. They then have to spend more money to insert it afterwards. The look is important but the content is as relevant. Once your website is completed, the fundamental question remains: How to attract visitors to your website? The answer is SEO. Here are few SEO tips that you can apply immediately and easily.
What is SEO?
SEO means Search Engine Optimisation. It stands for all the techniques used to increase the visibility of your website on search engines (Google, Bing, Yahoo, Ask…) without paying to be at the top of search page.
The ultimate goal of your SEO efforts is to be on the 1st page of Google search results.
A website with a good SEO will be in the organic search results that a search engine brings to the searcher. It means your website has been recognised as one that fits the most with what the user is looking for. Moreover, people tend to click on the organic results more often than the ads at the top. Creating a good SEO strategy takes at least 3-4 months of consistent work. Do not expect to be on the top page few hours after having worked on it.
Here are 7 tips to increase your SEO. You can apply them immediately.
1) Improve the structure of you website
A good website has a good structure. A good website should have a fast loading time (3 seconds), must be mobile friendly, and has a sitemap for search engines to easily crawl your website. Organise the content of your website by category. Never write lengthy content on your pages. If you have loads of content, create sub-categories. It works like a tidy computer desktop.
Search Engines are robots. They don’t like many broken links on a website. So check Google webmaster to find out if you have any broken links on your website.
2) Multiply Internal Links
Create links between the different pages on your website. Once again, the visitor’s experience will be more enjoyable and search engines will recognise your content as pertinent. For example, if you post regularly on your blog, create links between related articles to suggest your readers to read further more content. Avoid “click here” links instead choose keywords for your hyperlinks.
3) Be on Social Media
Social Media is easy and a fast way to spread a message. Furthermore, it is also good for your SEO as it allows you to build external links. Create accounts on popular social media platforms and link them to your website. The top 4 social media sites are: Twitter, Facebook, LinkedIn and Google+. You can also create an Instagram or Pinterest account if visuals are relevant for your business to attract potential clients. Don’t forget to use hash tags #. If you add evergreen content every week, you have more chance of being found by your potential customers. Then let your faithful community spread the word about your business and build your reputation.
4) Write quality content
SEO is based on the content of your website. Always use relevant keywords in the title of your post, sub-heading, keywords within the content of your post and don’t forget the meta tags. Stay in the topic of your business, publish interesting articles and always write accurate facts. A good and original content is always preferred by search engines, plus visitors will enjoy reading it. Never duplicate content or your website will be penalised and ranking will drop drastically.
5) Choose your Keywords
Choose a series of keywords relevant to your business. To improve your ranking, choose keywords with high search volume but low competition. Aim to include in your content your brand name, your location, your activity, and keywords related to your business sector. Use Google keyword planner to find out what are the most search keywords in your field.
6) Choose wisely your titles
Titles should include your keywords, especially if you are publishing an article on another website. How to… or 7 ways to… are titles loved by search engines.
7) Be present on other websites
Having a good SEO strategy also means being present on other websites for your external backlink strategy. The easiest way is to post content about subjects which are related to your company on other platforms. Slideshare is great option to rank on Google image search. You can submit your article on Wikihow, on LinkedIn or answers people’s questions on Quora. Never forget quality content is the golden rule. Do not forget to put your website link at the end of every post.
If you start applying all these simple tips, you will see improvements within a few weeks. SEO is the best option to attract new potential customers to your website but never forget that the best is still to be great in your field and showcase it well so you can decrease your bounce rate. A satisfied customer will always talk about his positive experience with your company and that’s something you can’t neglect.