Branding Agency London – 3 Colours Rule is a creative branding agency based in London. We work with SMEs, entrepreneurs and international corporations to engage their audience and attract prospects. Our team of designers, developers, copywriters, marketing consultants, brand experts provide bespoke creative branding, marketing & business consultancy, brand experience and graphic design. From your brief to the launch, we help you build distinctive, effective and creative branding solutions to stand out from your competition. Contact 3 Colours Rule, your creative agency in London for a complimentary brand review or bespoke quote. In this article, we explain what makes a good entrepreneur, according to Richard Branson.
It’s interesting to see how many of the most successful businessmen on the planet nowadays are college dropouts. Not any college, some may say, since a large portion of them studied in ivy league universities. But one of the most surprising and exciting incarnation of them is certainly Richard Branson, the owner of Virgin. Not only did he leave school at 16, but at his start the odds were indisputably against him.
Richard Bronson suffers from dyslexia, making reading and understanding some concepts utterly difficult for him, the first obstacle of his life may partly explain how he developed his singular temperament and state of mind, compensating his weaknesses with perseverance, courage and imagination. Thus, when the billionaire is asked for advice, he likes to rehash that no matter how good your idea is, it’s all about starting it, because you will never be prepared enough and there’s no such thing as a perfect timing. This “learning by doing” motto has extensively been applied by Mr Branson, for instance when he launched his airlines company. For the record, he was once supposed to get to the virgin island to meet his girlfriend, but the plane got cancelled. The only way to do so was to charter a private plane. Desperate to go, he basically wrote “Virgin Airlines $29” on a black board and sold tickets to other travellers. That was the premise of his now successful airline company, despite his complete lack of knowledge about this industry and the complexity of the market.
What transpires in the “Virgin way” is undoubtedly the positivity of the serial entrepreneur. Indeed, the way he sincerely enjoys what he is doing enhances his work as much as it rubs off on his teams and colleagues. When he explained why he wanted to use a third of Virgin Music’s profit in order to create an airline to its CEOs, he simply said that it would be “fun”. They certainly weren’t amused but from his own words: “Fun is one of the most important — and underrated — ingredients in any successful venture. If you’re not having fun, then it’s probably time to call it quits and try something else ».
Richard Branson may be a jolly fellow, but he’s nonetheless a great strategist. Indeed, for every risk he takes, the downside is carefully protected. A lesson he applied from his first business when his father allowed him to start a magazine, and therefore drop out of school, only if he could sell 4,000 pounds of advertising to cover printing and paper costs. He repeated the strategy in 1984 when he got in the airlines business by getting Boeing to agree to take back Virgin’s jet after a year in case of failure.
According to the billionaire, without always having the customer in mind, you may be able create something great but you won’t survive in the long run. Thus, Virgin’s customer services are subject to a very special attention, and fostered to be attentive to every reviews and opinion. Occasionally, Mr Branson tested himself his services to evaluate them. For instance he once called one of his’ company customer line by disguising his voice, demanding to speak to Richard Branson, it surprisingly worked since his call was transmitted to his assistant, who actually recognized his voice.0