Branding Agency London – 3 Colours Rule is a creative branding  and design agency based in London. We work with luxury and fashion brands to engage their audience, attract prospects and drive more sales. Our team of designers, developers, copywriters, marketing consultants, brand experts provide bespoke creative branding, marketing & business consultancy, brand experience and graphic design. From your brief to the launch, we help you build distinctive, effective and creative branding solutions to stand out from your competition. Contact 3 Colours Rule, your creative agency in London for a complimentary brand review or bespoke quote. In this article, we explain how to use colours to influence. 


Choosing the right colour for your brand and products are crucial. Why? It reinforces your brand identity, your story, your message, your values and your vision. For our company, we wanted people to see 3 Colours Rule as passionate, creative, reliable and professional so we chose red, black and white. We were also aware that these attributes are also crucial to our clients. So it was the perfect match.

Every colour has different meanings.  Keep also in mind that some colours can be perceived differently in different cultures. If you are planning to expand your business internationally, worth conducting some research. Remember, choosing the right tone, shade and colour combination are extremely important. That’s where most businesses get it wrong. Your brand colours should be appealing and modern. Why do you think the largest brands, such as Google, Uber or Coca-Cola consistently refresh their brand? Here is a brief explanation of the meanings of each colour with product examples where colours have been used effectively. When colours are effectively combined or used individually, it creates a positive impact, if not then you get the opposite.


Using red pros & cons

  • Positive: Love, passion, warmth, speed, energy, determination, courage, socialism, bravery.
  • Negative: Danger, blood, violence, anger.



Using orange pros and cons

  • Positive: cheerfulness, affordability, enthusiasm, stimulation, creativity.
  • Negative: Low cost, aggression.



Using yellow pros and cons:

  • Positive: friendship, optimism, intellect, happiness, energy,  playful,  creative, confidence, wealth (gold yellow).
  • Negative: Cowardice, hunger, conflict.


Using pink pros and cons:

  • Positive: Feminine, love, tenderness, motherhood, sweetness.
  • Negative: Lust, colours associated with girls.


Using purple pros and cons:

  • Positive: Power, nobility, elegance, sophistication, luxury.
  • Negative: Mystery, witchcraft, hypocrisy.

Using blue pros and cons:

  • Positive: Peace, professionalism, loyalty, reliability, honour, trust, conservative.
  • Negative: Melancholia, boredom, coldness.

Using green pros and cons:

  • Positive: Luck, durability, nature, optimism, calm, safety, freshness, harmony, hope.
  • Negative: Failure, sickness. Green is also the colour of Islam. Avoid using it in Muslim countries.

Using brown pros and cons:

  • Positive: Confidence, casual, nature, earthy, solid, reliable, genuine, endurance.
  • Negative: Dirty.

Using black pros and cons:

  • Positive: Luxury, elegance, power, night.
  • Negative: Death, depression, illegality. Black is perceived as the colour of the life in the traditional Asian culture.


Using white pros and cons:

  • Positive: Purity, newness, virginity, peace, innocence, simplicity, snow, ice and bravery.
  • Negative: Danger, blood, violence, anger. White is perceived as the colour of death in the traditional Asian culture.


It takes days and sometimes weeks of research and analysis for branding and design experts to choose the right colour, the right tone, the right shade and colour combination for a brand and a product. If you decide to do it alone, be very wise. Choose colours that match your brand identity. The colours must also appeal to your prospects and influence them positively in their decision process.