Creative Branding & Design Agency – The Colourlogy Experts – 3 Colours Rule is a creative branding agency based in London, working predominantly in fashion and luxury sectors. We work with SMEs and international corporations to engage their audience and attract prospects. Our team of designers, developers, copywriters, marketing consultants, brand experts provide bespoke creative branding, marketing & business consultancy, brand experience and graphic design. From your brief to the launch, we help you build distinctive, effective and creative branding solutions to stand out from your competition. Contact 3 Colours Rule, your creative agency in London for a complimentary brand review or bespoke quote.

Branding is more than a logo.  It’s about the way people experience your brand as a customer, client or partner. Everything matters; logo, website, your employees, your culture and much more. Like everything in life, we have to start at the beginning, naming your brand and creating a logo. Here are five common mistakes people make when creating their brand and logo. The first two are about branding in general, the last three are about designing itself.

  1. Not understanding the power of branding.

Having a strong brand gives you a big advantage. For instance, when people think about buying new furniture, they think of IKEA. The only way to accomplish a relationship with your customers like this, is to up-game your branding experience.

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Good branding is also very important for SEO (search engine optimisation). Google gives extra priority to branded listing in its search results because visitors are more likely to click. More clicks equal more customers, we don’t have to explain the rest.

  1. Inconsistent communication

Every human body has the same genes. The same should be said about your brand.  What are the things you stand for? Demonstrate it consistently through your communication. It is called this power positioning. If your core values are not clear, you don’t stand for anything at all. Google is a very good brand example. Google is about improving the world using technology.

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  1. Using raster images.

We are not suggesting that to do your own design. But there is something you need to know. A logo should be designed in a vector graphics program such as Adobe Illustrator. This important as it ensures your logo can be scaled to any sizes, making it compatible for any formats. Raster images (.jpg, .png) are build with pixels. When scaling a raster image, the image will get blurry and your logo will get unrecognisable. Use a vector graphics based program when creating a logo.

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  1. Following trends

Designing your logo is like buying a new suit or dress. You want your logo to last longer than one season. Think about Nike and its brand history. Nike’s logo, aka the Swoosh, was designed in 1971. Since then they never had to change it again, except for minor adjustments.

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  1. KISS.

KISS stands for Keep It Simple Stupid. A lot of logos don’t make the cut because of their complexity. A simple icon should be simple enough to get someone’s attention (Apple, McDonalds, Adidas, etc.). Do you remember the logo of the 2012 Olympics in London? The reason you probably don’t remember is because it was complicated.

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While looking at your brand, ask yourself the following five questions:

  1. What is your brand power?
  2. Is your brand communication consistent?
  3. Are you using raster images?
  4. Is your logo timeless?
  5. Is your logo too complex?
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