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Brand concept

  • Create a wealth management consultancy targeted towards millennials
  • Create a brand that appeals to wealthy millennials
  • Develop a modern client relation approach to wealth management

Brand strategy
We developed the wealth management consultancy around an app to position the brand as technology driven company adapted for millennials.

Brand design

  • A monochrome design was created to align with the brand culture, capability and credibility of Lancaster
  • We readapted the infinity symbol to represent wealth infinity for Lancaster’s clients, using our neuromarketing design expertise
  • Purple-blue to associate the brand with prestige, wealth and professionalism

Brand development
The billboard campaign concept focused on the work culture of the brand. A minimalist but effective and engaging campaign

Brand concept developed distinctively

A distinguishable brand with a cutting-edge approach to client management through technology

We would love to discuss your next brand project. 3 Colours Rule is a creative branding agency. We use our expertise in creative concept strategy, neurobranding, colourology and neuromarketing to develop remarkable brands that stand out and grow in their market. You may also be interested in our B.I.G workshop, a productive & interactive ideal for SMEs. Contact us today 020 3617 8706 or

Contact us today to find out how we can help you