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The Brief
Create a unique food experience.

Brand Strategy
The Minto brand was developed around the combination of traditional and modern gastronomy with recipes & beverages containing a recurrent ingredient: mint. We developed a 5 sense brand restaurant atmosphere (taste, sight, touch, smell, and hearing) to create an unusual and memorable food experience to attract prospects through word of mouth and social content sharing.

Brand design
We combined a vintage green and gold with a modern font to align with the brand strategy. The brand collaterals of the restaurant were designed creatively to wow food lovers. For example, the menu was created as an ancient book where each dish was presented with a story.

Brand developed distinctively

Brand exposure strategy through customer content

We would love to discuss your next brand project around a cup of tea. 3 Colours Rule is a creative branding agency. We use our expertise in creative concept strategy, neurobranding, colourology and neuromarketing to develop remarkable brands that stand out and grow in their market. You may also be interested in our B.I.G workshop, a productive & interactive ideal for SMEs. Contact us today 020 3617 8706 or

Contact us today to find out how we can help you