We interviewed Callum Golds, Lepide’s Marketing Executive to find out a little more about him and his business. Lepide started in 2005 under a different name Kernel Data Recovery. As with many businesses, they started up because they identified an issue they felt they were able to fix and that problem was data recovery. It was […]
The Financial industry is notoriously perceived for being dry and in this age of social media and quick fixes, a modernisation is needed. Of course, that’s not the complete case but in many cases it is true. However, change is upon us. Banks such as Monzo, N26, and financial services such as the app Moneybox, and money […]
Michael Coulson is the CEO of Managed Print Compare, a company based out of Grimsby whose aim is to “Simplify the entire managed print industry”. The company was started by a team of professionals with years of experience in the managed print industry. After sitting by and watching their businesses get ripped off by managed print […]
What do financial services companies have to do with B2B social influencers? Financial services companies are serious, pragmatic and risk-averse. Influencers, on the other hand, are erratic, upbeat and playful. So, what is the connection then? Both try to win clients over who might be interested in their products or services. For the social influencers, this […]
We bet you are thinking, “What do pirates have to do with tech business?“. Pirates are widely thought of as being bloodthirsty, uneducated, seafaring anarchists. We are not here to tell you that wasn’t true for some pirates. Due to their fictional depictions, they are often overlooked greatly but all of us should take inspiration […]
One of the objectives of your company is to communicate your message clearly to attract ideal clients. The easiest way to remember your brand and stand out from the competition is with your logo. It takes 4 years of graphic design to be able to create great work but somehow you have decided to do […]
Small and medium-sized businesses are often overlooked for recognition despite the myriad of achievements they make every day. As such, here at SME News we aim to rectify this by showcasing the talent, hard work and commitment of firms from a wide variety of industries nationwide. Each and every our deserving winners are selected by a combination of votes gathered from […]
The subject of brand value is an endlessly discussed subject and an enormously important theme amongst businesses, marketers, entrepreneurs and startups. These values should be shown through words and actions to build a community. In this article, we will answer the question “how can I share my brand value effectively with my target audience?” Do […]
Big Data is the solution to the unlimited desire marketers have to know more about their targets. According to Amy Mushahwar, counsel and chief information security officer with ZwillGen PLLC, the number of internet users will reach 5 billion users in 2020. The explosion of the number of users will automatically lead to an even bigger […]
Today, more than 1 million apps appear in the Apple App Store and the Google Play Store. Most of the apps didn’t obtain the success they deserved because of common mistakes they could have avoided. Every company is looking for mobile apps that satisfy their prospects the most. With a focus on the tech industry, […]
