Success story interview with Callum Golds – Lepide

We interviewed Callum Golds, Lepide’s Marketing Executive to find out a little more about him and his business. Lepide started in 2005 under a different name Kernel Data Recovery. As with many businesses, they started up because they identified an issue they felt they were able to fix and that problem was data recovery. It was […]

How to modernise your brand in the finance industry?

The Financial industry is notoriously perceived for being dry and in this age of social media and quick fixes, a modernisation is needed. Of course, that’s not the complete case but in many cases it is true. However, change is upon us. Banks such as Monzo, N26, and financial services such as the app Moneybox, and money […]

Success story interview with Michael Coulson – Managed Print Compare

Michael Coulson is the CEO of Managed Print Compare, a company based out of Grimsby whose aim is to “Simplify the entire managed print industry”. The company was started by a team of professionals with years of experience in the managed print industry. After sitting by and watching their businesses get ripped off by managed print […]

6 tips tech businesses can learn from Pirates to grow their brand

We bet you are thinking, “What do pirates have to do with tech business?“. Pirates are widely thought of as being bloodthirsty, uneducated, seafaring anarchists. We are not here to tell you that wasn’t true for some pirates. Due to their fictional depictions, they are often overlooked greatly but all of us should take inspiration […]

3 Colours Rule won the best branding and marketing agency award

Small and medium-sized businesses are often overlooked for recognition despite the myriad of achievements they make every day. As such, here at SME News we aim to rectify this by showcasing the talent, hard work and commitment of firms from a wide variety of industries nationwide. Each and every our deserving winners are selected by a combination of votes gathered from […]

The use of big data in marketing

Big Data is the solution to the unlimited desire marketers have to know more about their targets. According to Amy Mushahwar, counsel and chief information security officer with ZwillGen PLLC, the number of internet users will reach 5 billion users in 2020. The explosion of the number of users will automatically lead to an even bigger […]

The biggest mistakes tech companies make when creating their app

Today, more than 1 million apps appear in the Apple App Store and the Google Play Store. Most of the apps didn’t obtain the success they deserved because of common mistakes they could have avoided. Every company is looking for mobile apps that satisfy their prospects the most. With a focus on the tech industry, […]