How to manage brand reputation during a crisis

Intro On 11th March, COVID-19 has declared a pandemic. How to manage brand reputation during a crisis? It is evident that this is a time of uncertainty, in many aspects. As schools and businesses shut down, people are losing their jobs and health concerns are at a peak. Therefore, we believe apart from this, to […]

How to successfully navigate through an economic crisis

How have some businesses successfully navigated through a crisis or an economic recession? Although fear is healthy, panic is deadly for a business. With challenges like Brexit and now the Coronavirus pandemic, many businesses are negatively affected.  History repeats itself. Therefore, we have done our research and analysis of past challenges businesses have faced. We […]

Leveraging PR to launch a new tech product

Intro Let’s begin, so you have a new tech product? Great! But wondering how to leverage PR to launch this? When it comes to a product launch many aspects can be taken into consideration, such as conducting in-depth market research, forming a positioning strategy, developing promotional campaigns, etc. In contrast, businesses these days have loads […]

Successful internationalisation of your tech brand

The global marketplace offers vast opportunities for tech brands that are planning to incorporate internationalisation into their marketing strategy and seeking to source their products/services worldwide. Learn how to have a successful internationalisation of your tech brand.  Technology businesses that set out to expand their brand internationally have varying objectives. But usually follow a standard […]

Tech company branding – How to successfully do it

Most technology companies don’t pay a lot of attention to the languages of their brand. Tech company branding strategies are undervalued. In this technology industry, every business is racing to define the future, the short-term rush of product marketing too often steals focus from the slower wheel of brand development. Tech business often forgets the […]

How to run a successful brand workshop for your tech company

Are you struggling to clearly articulate your unique value proposition? Do you need guidance understanding how your brand can stand out in a very competitive market and convert more prospects into clients? Are you looking to attract more clients? Would you like all the hard work to be recognised and appreciated by your audience? Most tech […]

Does your tech brand need a rebrand or a brand adaptation?

Your tech brand is off the ground and now you are faced with a decision to take your business to the next level. Does your tech business need a rebrand or a brand adaptation? It is important to understand where your business is to draw a distinction between rebrand and brand adaptations. Rebranding Rebranding is […]

The website structures that convert visitors into clients

You may have noticed it already, but times have changed. Indeed, with the digital world we live in, people are always connected and use the internet for their everyday life. Websites represent our main source of information, for work, research, shopping, and entertainment. As a result, your website is accessible at any time and anywhere […]

What makes a good tech logo

Why having a good logo is important especially in tech? A good tech logo is essential for your company’s visual identity, it is a reference point and conveys your image through it. The design you give to him represents the purpose and meaning of your brand. It is often the first step in any communication […]

What are the key people you need to successfully launch your tech business

Nowadays many startuppers are looking for partners to help them build their business but finding the right people can be very challenging! That’s why at 3 Colours Rule we decided to create this list of key people you will surely need to successfully launch your business. Always make sure to adapt this list to your […]