The Financial industry is notoriously perceived for being dry and in this age of social media and quick fixes, a modernisation is needed. Of course, that’s not the complete case but in many cases it is true. However, change is upon us. Banks such as Monzo, N26, and financial services such as the app Moneybox, and money […]
Who said you could do it yourself? The biggest mistakes made when designing a logo without professional help
One of the objectives of your company is to communicate your message clearly to attract ideal clients. The easiest way to remember your brand and stand out from the competition is with your logo. It takes 4 years of graphic design to be able to create great work but somehow you have decided to do […]
As a financial services company, one of your company objectives is to offer great customer service to achieve better customer satisfaction. For that, you need to keep your clients engaged, delighted and informed. This article focuses on how financial services companies can improve brand engagement. What is an engaging content? Recycled or untailored financial services […]
How to define an effective strategic positioning when you are an entrepreneur in a fintech start-up?
When you are an entrepreneur, branding could be the last of your concern. This would be a huge mistake. Indeed, the way people perceive your brand should be your top priority. One of the key components of your brand strategy is positioning. Positioning will allow you stand out from the crowd of fintech competitors. Your […]
How can financial services companies use storytelling more effectively in their marketing campaign strategy?
Storytelling is a powerful way to strengthen your brand. It’s one of the major components of a personal content marketing approach. Through personal stories, you take your target audience on a journey they yearn to discover and experience. In order for prospects and clients to form a strong connection with your brand, your company storytelling must be […]
Did you know that colours and shapes increase brand recognition by up to 80%? The colours you choose for your brand has an impact on the perception stakeholders have of your business. It needs to relate to your company values, position and personality. It should also be easy for your prospects to associate your chosen […]