Successful internationalisation of your tech brand

The global marketplace offers vast opportunities for tech brands that are planning to incorporate internationalisation into their marketing strategy and seeking to source their products/services worldwide. Learn how to have a successful internationalisation of your tech brand.  Technology businesses that set out to expand their brand internationally have varying objectives. But usually follow a standard […]

Tech company branding – How to successfully do it

Most technology companies don’t pay a lot of attention to the languages of their brand. Tech company branding strategies are undervalued. In this technology industry, every business is racing to define the future, the short-term rush of product marketing too often steals focus from the slower wheel of brand development. Tech business often forgets the […]

Does your tech brand need a rebrand or a brand adaptation?

Your tech brand is off the ground and now you are faced with a decision to take your business to the next level. Does your tech business need a rebrand or a brand adaptation? It is important to understand where your business is to draw a distinction between rebrand and brand adaptations. Rebranding Rebranding is […]