Leveraging PR to launch a new tech product

Intro Let’s begin, so you have a new tech product? Great! But wondering how to leverage PR to launch this? When it comes to a product launch many aspects can be taken into consideration, such as conducting in-depth market research, forming a positioning strategy, developing promotional campaigns, etc. In contrast, businesses these days have loads […]

What makes a good tech logo

Why having a good logo is important especially in tech? A good tech logo is essential for your company’s visual identity, it is a reference point and conveys your image through it. The design you give to him represents the purpose and meaning of your brand. It is often the first step in any communication […]

What are the key people you need to successfully launch your tech business

Nowadays many startuppers are looking for partners to help them build their business but finding the right people can be very challenging! That’s why at 3 Colours Rule we decided to create this list of key people you will surely need to successfully launch your business. Always make sure to adapt this list to your […]

How to get funding to start my tech business

Nowadays having a great tech business idea is not enough, you need funds and it’s not easy to get them. This is why at 3 Colours Rule we decide to create this article and help you find the best solution of fundraising that can suit your business. If you are launching a tech business you […]

A-Z to building your personal brand in the tech sector

This week I challenged myself to create an article a little more challenging than usual. Indeed, Flavilla had the idea to create an article that uses the criteria and characteristics of a good personal brand and all this by following the letters of the alphabet. So here is this article about how to build your […]

How to start your tech business on a budget

When we hear “startup” we always envision the warm Silicon Valley overhanging by young geniuses and we imagine them all financed by huge venture capital firms. However, the reality is far: not all startups require millions in funding to hit the ground running. For example, some businesses are home-based and so require low upfront investments. […]

How to maintain a strong stamina in the world of tech

If you suffer from low energy, no motivation and stress du to your business. Do you have the impression that you never succeed in achieving your objectives? Rest assured we will give you some advice to maintain strong stamina and energy to accomplish all the big project you have for your tech company. Make sure […]

11 Content ideas to make the social media of your tech brand more interesting

Everyone uses social media, but more especially a lot of brand needs to use them for their communication plan to reach their target audience. They are essentials and it’s super fun to strategize and find multiple ideas of content you can create to catch the attention of the potential client. But you can also find […]

9 indicators your tech company will survive

Running a tech business can be confusing. The path is often unclear and you need to make decisions. Should you keep your business open hoping a future success or stop everything? Discover here 9 indicators your tech company will survive and that you have got something going beyond success.   1. You’re focused on your […]

7 of the biggest technology failures within companies

There are no highs without lows. The innovations of tomorrow are created with the failures of yesterday, so failing can have unexpected benefits. Keep in mind that ingenious products may die but they often pave the way for the building of others. These products/services are, today, known as some of the biggest tech failures ever […]