The arrival of influencers into the world of communication changed everything. Before that, it was much easier for a brand to create awareness about a product or service among her consumers. Brands were using TV spots, newspaper, radio or display to touch their customers and people were listening to the commercials advert. But the world […]
Starting a speech is never easy even if you deliver one every day. You not only have to have something worthwhile to say, but you also have to say it in a way that connects and engages with your audience. Never assume that your spectators are paying attention: they may be looking at you but […]
In a world run by innovation and technology, the digital age has provided an abundance of tools for businesses. It is now easier for companies to interact with their prospects and clients, and market themselves. Creating and maintaining relationships with actual and potential customers has been a crucial challenge of digital marketing, with social media […]
Since our birth, we are used to communicating with stories. And what’s better than a good story? This can be applied to your brand identity. Today with the proliferation of media and the rapid adoption of digital channels, consumers are bombarded with thousands of brand messages every day. This proliferation of messages leads to the […]
Some say PR is dead. Personally, I don’t think so. We have been featured in some many media with and without the help of a PR agency. How did we still manage to get featured in the press without the help of a PR expert? First of all, let’s keep it real The biggest […]
When you think of successful people in the technology industry, you immediately think of names like Jeff Bezos, Bill Gates and Mark Zuckerberg. It is noticeable that there are only men who come to mind who have managed to be successful in the tech business. If you look at the list of the richest people […]
We bet you are thinking, “What do pirates have to do with tech business?“. Pirates are widely thought of as being bloodthirsty, uneducated, seafaring anarchists. We are not here to tell you that wasn’t true for some pirates. Due to their fictional depictions, they are often overlooked greatly but all of us should take inspiration […]
The subject of brand value is an endlessly discussed subject and an enormously important theme amongst businesses, marketers, entrepreneurs and startups. These values should be shown through words and actions to build a community. In this article, we will answer the question “how can I share my brand value effectively with my target audience?” Do […]
Big Data is the solution to the unlimited desire marketers have to know more about their targets. According to Amy Mushahwar, counsel and chief information security officer with ZwillGen PLLC, the number of internet users will reach 5 billion users in 2020. The explosion of the number of users will automatically lead to an even bigger […]
Today, more than 1 million apps appear in the Apple App Store and the Google Play Store. Most of the apps didn’t obtain the success they deserved because of common mistakes they could have avoided. Every company is looking for mobile apps that satisfy their prospects the most. With a focus on the tech industry, […]
