Cultural Adaptation Services with 3 Colours Rule Creative Agency
Today, both SMEs and large enterprises are marketing their products to consumers from different cultural backgrounds and across borders. Buyer behaviours and consumer needs are driven by culture. Brands also deal with stakeholders and strategic partners with different mindsets. Cultural adaptation is key for the survival and success of brands. Marketing must be sensitive to cultural differences that influence behaviour and decision making.
At 3 Colours rule, we conduct market research to understand ideas, customs, social behaviour and symbolic meaning that exist within societies. We study the interaction of affect, cognition, culture and values to develop a deep customer understanding and adapt our marketing strategy to best reach demographics of different cultural backgrounds.