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Brand Strategy: To effectively articulate the unique set of values of EIP, we started with a growth audit to identify the key strengths & weaknesses of the company against their key competitors and market opportunities.

Brand Identity: Following the brand audit, we conducted their brand strategy and product strategy to effectively articulate their unique set of values to increase prospect conversion, customer product adoption and transaction. This resulted in a clear value proposition that resonates with various customer sectors.

Brand digital collaterals: Then we carried out the redesign of their brand identity, including logo, colour scheme, brand collaterals, marketing decks & website. As well as a review and simplification of the brand messaging, including website, social channels, marketing materials and PR.

Brand digital product experience: An image speaks a thousand words. To effectively articulate EIP technology, we create video presentations for each product which could be used for the website, presentation and social media communication.

Challenges:

Our client had grown and expanded their activities. As a result, they were lacking clarity and it became difficult to simply articulate their brand value proposition to their prospects. They needed assistance with their brand value proposition, messaging, product strategy and brand presentation in order to scale their business exponentially and internationally.

Outcomes:

• EIP unique fresh and positive company culture transcends through their brand
• EIP is recognised as a world-leading InsurTech company, providing a complete end-to-end digital solution for smartphone and lifestyle insurers.
• They received recognition from FinTech Global as a top 100 InsurTech company.
• They have maintained great client retention with clients such as Vodafone

Client Feedback

“I approached 3 Colours Rule with the brief and upon our first meeting it was clear they had quickly grasped our challenges, had a clear approach in mind as to how to address and immediately gave confidence she could deliver what we needed. From the onset of the project, there was good engagement, quick turnaround of deliverables and the drive to keep us focused on meeting our end goal – but that’s what you’d expect from an award-winning agency. We are very happy with the new brand identity we developed with 3 Colours Rule.” – Glen Adam, Head of Marketing at EIP