Brand Strategy: To effectively articulate the unique set of values of EIP, we started with a growth audit to identify the key strengths & weaknesses of the company against their key competitors and market opportunities.
Brand Identity: Following the brand audit, we conducted their brand strategy and product strategy to effectively articulate their unique set of values to increase prospect conversion, customer product adoption and transaction. This resulted in a clear value proposition that resonates with various customer sectors.
Brand digital collaterals: Then we carried out the redesign of their brand identity, including logo, colour scheme, brand collaterals, marketing decks & website. As well as a review and simplification of the brand messaging, including website, social channels, marketing materials and PR.
Brand digital product experience: An image speaks a thousand words. To effectively articulate EIP technology, we create video presentations for each product which could be used for the website, presentation and social media communication.