Client Brief:

• Create a fun & approachable brand
• Develop a social media strategy for sales growth

Brand strategy:
mini me & moi offers stylish matching mother-kid looks. We developed the brand as a social fashion brand with soul. We developed a brand community instead of customers. We involved the brand community in the collection creation and the generation of product content to maximise customer engagement and brand credibility.

Brand design
We designed a modern logo that reinforces the activity and culture of the brand. The letters represent a mother and a child in a heart shape.

Brand development
We built the brand community of customers using social media. For the social media campaign strategy, we conducted a 2-week pre-store campaign to engage prospects, build the database and grow a fan base.