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mini me & moi

Client Brief:

  • Create a fun & approachable brand
  • Develop a social media strategy for sales growth

Brand strategy:
mini me & moi offers stylish matching mother-kid looks. We developed the brand as a social fashion brand with soul. We developed a brand community instead of customers. We involved the brand community in the collection creation and the generation of product content to maximise customer engagement and brand credibility.

Brand design
We designed a modern logo that reinforces the activity and culture of the brand. The letters represent a mother and a child in a heart shape.

Brand development
We built the brand community of customers using social media. For the social media campaign strategy, we conducted a 2-week pre-store campaign to engage prospects, build the database and grow a fan base.

Social media brand success

Over 6,000 followers & 1,500 subscribers in 2 weeks -
Brand featured in Woman Style Magazine and mum fashion bloggers

We would love to discuss your next brand project around a cup of tea. 3  Colours Rule is a creative branding agency. We use our expertise in creative concept strategy, neurobranding, colourology and neuromarketing to develop remarkable brands that stand out and grow in their market. You may also be interested in our B.I.G workshop, a productive & interactive ideal for SMEs. Contact us today 020 3617 8706 or

Contact us today to find out how we can help you