Date: December 6, 2017

Time: 19:00 - 21:30

Location: Lighthouse Bar & Club, 62 Rivington Street, London, EC2A 3AU

Branding

Ever wondered how John Lewis and Coca-Cola create such a strong emotional connection with consumers around Christmas? We believe in them and buy their products without questioning the value or authenticity of their products or services.

 

We will also explore why creating a community around your brand is more important than simply having clients? We will also look at the power of brand psychology that has been used by brands which may include Apple, Starbucks or individuals such as Tony Robbins and Oprah Winfrey with a few of the best known Christmas campaigns thrown in!

 

In this talk, you will learn:

  • How to create a following of faithful individuals who buy from you frequently
  • Brand activities you can put in place to create the most engagement
  • What happens when you create a brand community instead of clients
  • What brand psychology strategies are effective

 

During this session, Flavilla will showcase how Apple developed a strong identity that relates to their clients. Brand psychology has been used by branding and marketing agencies to develop a mental connection between a brand and its customers. Flavilla Fongang will share with you different strategies to help you understand how brands improve their perception. Anyone with a business or an interest in marketing will learn how to attract, convert and most importantly build loyal clients.

 

Booking and more info, click here