How do some brands or business individuals have developed an emotional connection with large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such Apple, Starbucks or individuals such as Tony Robins and Oprah Winfrey.
In this talk, you will learn:
- Create a following of faithful individuals who buy from you frequently
- Brand activities you can put in place to create the most engagement
- What happens when you create a brand community instead of clients
- What brand psychology strategies are effective
During this session, Flavilla Fongang will showcase how Apple developed a strong identity that relates to their clients. Brand psychology has been used by branding and marketing agencies to develop a mental connection between a brand and its customers. Flavilla Fongang will share with you different strategies to help you improve your brand perception and attract more prospects towards your business. Learn to attract, convert and most importantly build loyal clients.
LDN Talks is a new concept which aims to re-invent your after work drinks. We’ve pulled together an impressive array of leading entrepreneurs, intellectuals, bright thinkers and incredible individuals to inspire your evenings.
Held in a hand-picked range of bars across London, a LDN Talks event makes the perfect after work activity.
Delve into a totally new subject and challenge your perspectives over a beer with like-minded Londoners. Funzing has always encouraged you to do something different with your free time, so we say do just that – you never know where it may lead you!