3 Colours Rule was hired to work on the brand development of GR London Paris, a new rising fashion brand. GR was created for women who define their uniqueness through the way they dress. They are stylish & unconventional women with elegance, independence and confidence. They are trendsetters therefore leaders. 3 Colours Rule worked with GR to create a brand that stands out and attract fashion buyers, media, fashion bloggers and the target audience.
Background
GR London Paris launched their first collection at the end of last year. They were looking for a boutique branding agency with a fashion and luxury background to support them with their product pricing strategy, brand exposure to fashion buyers, press contacts, and brand launch strategy in the UK market. We took the brand development of GR and we were able to showcase a brand with originality and authenticity to attract buyers, press and social influencers.
