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Suzuki

Situation

For the launch of their new range of city cars, Suzuki exhibited at the leading beauty, fitness and well-being women’s event in the UK. Suzuki was looking for a fun and innovative way to attract visitors and create a memorable experience.

Actions
Creation of colour psychology game:
• to create a buzz and attract more visitors to the stand.
• to engage more visitors and stimulate interest for the Suzuki car range.

Results:

• All visitors enjoyed doing the car colour psychology game because of the veracity of the results.
• Traffic increase on the stand compared to previous year.
• The visitors discovered new functionalities and benefits of the Suzuki car range.

Brand campaign success

All visitors enjoyed doing the car colour psychology game because of the veracity of the results
- 30% of traffic increase on the stand compared to the previous year -
60% of the visitors discovered new functionalities and benefits of Suzuki car range
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We would love to discuss your next brand project. 3 Colours Rule is a creative branding agency. We use our expertise in creative concept strategy, neurobranding, colourology and neuromarketing to develop remarkable brands that stand out and grow in their market. You may also be interested in our B.I.G workshop, a productive & interactive ideal for SMEs. Contact us today 020 3617 8706 or info@3coloursrule.com

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