Situation:
Create effective social media advertising and engagement campaign to grow app users across Europe and Africa.

Action:

• We redefined the brand purpose by focusing on “Living up” motto.
• We revamped the brand content communication
• Create and manage the ad campaigns

Social ad campaign:
The creative social ad campaign was focused on inspiring people to live life to the fullest.

Brand social presentation:
Positive and fresh visuals with a representation of the target audience in action and mix with inspirational quotes.

Results: worldwide expansion