One of our prestigious clients reached out to us to create the first Cambodian luxurious resort group of brands.
The brands consist of the 1st Formula 1 race track, various adrenaline sports, hotel, spa, restaurant and more. The challenge was to develop a luxurious group of brands that appeal to Asian and western markets. The difference in culture, contextual understanding of words and language had to be researched meticulously to ensure the group was effectively developed.
- Create remarkable brand group name and sub-brand names
- Design a luxury brand group logo and sub-brand logos
- Create an exciting video teaser