Situation:
The founder needed us to create a unique brand to launch her skincare product range in the crowded beauty market.

Actions:

• A unique creative brand strategy crafted through brand story, brand experience and visuals.
• Brand naming, logo creation and design of brand collaterals.
• Web strategy, design and development.
• Packaging.
• Digital communication strategy and action plan.
• PR and distribution strategy.

Brand name:
We created a brand story based on the founder history. The name of the brand is also the name of a Gabonese river.

Brand design & colourology:
The logo represents the value of the brand: preservation of nature, humanity and knowledge empowerment. The logo is an artistic water drop with colours associated with water and the forest.

Client Feedback
I recommend 3 Colours Rule with no hesitation for its dynamism and creativity.

Florence Roux – Founder of Ivindo